ONLINE ADVERTISING
Online Advertising is a way to immediately get your website on the first page of Google across a wide geographical area and increase website traffic.
If the majority of your target market is in your own community, then you would be better off with Search Engine Optimization.
The most popular way for someone to find a website is by going through a search engine.
Here are some incredible stats about search engines that you may not know:
- 75% of Americans use search engines on a regular basis.
- 56% of all Americans use one every single day.
Our Online Advertising Package includes creating a Pay-Per-Click (PPC) campaign and managing it for six months.
PPC campaigns enable your website to be on the first page immediately.
Pay Per Click (PPC) is an online advertising model used on websites, in which advertisers pay only when their ad is clicked.
With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
Our online advertising service includes setting up three ad groups that target three specific segments of the client's target market.
These can be different products and services offered by the client or different geographical areas.
In each ad group we create five ads.
We do this because we don't know for sure how online searchers in your target area are going to react to the ads.
By creating multiple ads we can compare performance and replace poor performing ads over time.
We then select keywords and the amount to spend for each click to ensure the client pays neither too much nor too little for optimal placement.
Each month we analyze the performance of each of the ad groups and make adjustments to both the ads and the amount to spend for each keyword.
Our package includes an optional teleconferences or face-2-face meeting to review the campaign, revisions to the campaign as it is being set up, and active campaign management for a period of six months.
Each month we produce and email a report that summarizes the account performance, keeps you informed of changes we are making, and provides specific details on the performance of the keywords and the ads.
You choose a maximum amount to spend each month and pay it directly to the search engine of your choice, which eliminates us as the middle man and reduces the overall cost.
The investment required for campaign creation and six months of management is $599.
